2025 Liberal Party Election Review Leak [FULL DOCUMENT]

In a recent turn of events the Liberal’s 2025 review has been leaked within parliament and press sources, seeing it tabled by the senate for further discussion, We have provided viewers access to these resources as provided by the parliament.

https://www.aph.gov.au/Parliamentary_Business/Tabled_Documents/15342

2025 Liberal Party Election Review Leak [RECREATED EXTRACT]

Recommendation 1
The Federal Director’s vital role as the Campaign Director for federal elections is not provided for in the party’s Federal Constitution. This should be rectified.

The Federal Constitution’s description of the ‘Functions and Powers’ of the Federal Secretariat (Ch13.3) should be rewritten to give absolute primacy to the campaign responsibilities of the Federal Secretariat. Currently the only reference to campaigning is in 13.3 (g) ‘to undertake federal election campaigns in conjunction with the divisions”.

The Federal Director is the Campaign Director and must have overall responsibility for the conduct of the campaign.

The Campaign Director is and must be a campaign professional whose job it is to run the campaign. The Leader and his office must work extremely closely with the Federal Director and team on planning and executing the campaign strategy and tactics, but it is the Federal Director as Campaign director who must be and must be seen to be in overall charge of the campaign.

It must be agreed that the Federal Director runs the campaign and the Parliamentary Leader does not.

Recommendation 2
To ensure political research is well understood by the parliamentary party in its policy and communications preparations, the Federal Director, when in Opposition, should attend all Shadow Cabinet meetings and regular party-room briefings.

Recommendation 3
The Federal Secretariat should be reviewed to ensure it is a campaign centre of excellence, that is, a National Campaign Unit comprised of the best campaign professionals, including market research, communications, advertising, digital media and data analytics. The team needs to be hungry for refreshment, appreciating that success in campaigns a decade ago is no guarantee of future success.

The state and federal divisions must redouble their efforts to integrate their best campaign staff into a crack group able to assist all election campaigns.

It is clear from the 2025 election that the ALP has surpassed the LPA in conducting highly professional campaigns.

The ALP made a considerable leap forward after its defeat in 2019. The LPA must now match and surpass the ALP in the professionalism of its campaign machinery.

The importance of increasing the representation of competent and experienced women in the executives at senior levels cannot be overestimated.

Recommendation 4
The party’s state and federal secretariats must adopt critical internal review processes, including immediate Hot Wash Up reviews, to ensure their future campaign execution is of high quality.

Recommendation 5
The Party’s Staff Planning Committee should review and reform the federal and state approvals process for optimality and ensure it is appropriately stress tested. While full devolution of approvals would lead to chaos, the improved approvals process needs to maximise the use of CCHQ’s fact checking capabilities and account for the concerns of local campaigns, as well as reduce unnecessary delays.

Recommendation 6
To confirm the Party organisation’s overall responsibility for campaigning, the Federal Constitution section 16, “Federal Campaign Committee” should be reviewed and amended to ensure that Committee’s primacy.

The Federal Campaign committee is the primary organ for ensuring maximum coordination of the campaign activities of the Party Organisation and the Federal Parliamentary Party.

Cl 16.1 of the Constitution should be amended to require the Federal President to establish the Campaign Committee no later than 6 months after a federal election.

Cl 16 should be amended to require regular meetings of the Federal Campaign committee, and for it to report regularly to the Federal Executive and the Federal Parliamentary Party on campaign preparations.

Recommendation 7
The Federal Parliamentary Party, which has the privilege of determining the Party’s federal policies, must in future and especially in opposition, comply with its obligations under the Federal Constitution to consult with the Party Organisation on the formulation of policy, and to do so in a timely manner.

It is clear that there was a significant breakdown in the required consultation process, to the detriment of the 2025 campaign.

The Parliamentary leader needs to account for the development of sound policy to the Party.

Recommendation 8
During the campaign, the Leader should be accompanied on the travelling team by a senior Parliamentary colleague able to provide an alternative source of advice and to be a link with MPs and candidates, as has occurred in previous federal campaigns but not in 2025.

Recommendation 9
The party must never again rely on one polling firm for market research, as occurred in 2025. It is noteworthy that the ALP had access to several polling companies, while the LP relied on one pollster who was also working for the National Party and other clients during the campaign.

The pollsters engaged by the party are answerable to the Federal Campaign Director and should only communicate with the Party Leader with the express knowledge of the Federal Director.

Recommendation 10
The Party must ensure that the vetting of candidates is done independently and professionally to eliminate the possibility of embarrassing information arising during the campaign.

Recommendation 11
The Federal Campaign committee should assemble an expert advisory panel of the best, most experienced Liberal campaign professionals,
to act as a sounding board for the Federal Campaign Director and to stress test proposed campaign ideas and initiatives. The views of key voter demographics, notably women, young people and those from multicultural communities, must be accounted for in these discussions.

Recommendation 12
Future Federal Campaigns should assemble a “Red Team”, a group of experienced people to anticipate ALP campaign initiatives and responses to proposed Liberal initiatives and policies.

Recommendation 13
The party needs to re-establish a network of field officers/campaign organisers in target federal electorates.

The Party needs to return to having full-time professional, on-the-ground campaign staff to maximise the party’s localised campaign effectiveness.

With the shrinking and ageing of the Party’s membership, re-establishing a network of electorate campaign organisers is even more important, and should be an urgent priority for the Federal and State Directors.

Recommendation 14
The Teal movement needs to continue to be confronted head-on in electorates they contest.
The Party needs the best possible intelligence on Teal candidates – their backgrounds, policies, previous statements etc – so that individual electorates can communicate the facts about Teal candidates to voters.

Liberal campaigning in seats held or contested by Teal candidates must start as early as possible and emphasise community engagement.

The best Liberal candidates in these seats will be the ones with the highest level of long-term community engagement.

Recommendation 15
The female vote is clearly a problem for the Liberal Party.

The combination of a Leader unattractive to women, and policies or messaging that alienated women appears to have been a major factor in 2025. Further research to understand the loss of the female vote over the past decade must be undertaken urgently.

It should be noted the Party had high-quality female candidates in many seats, who could not overcome the leadership and policy obstacles.

The proposed National Campaign Unit must employ an appropriate number of senior women with relevant expertise and ensure they have a voice at the decision-making table.

The Party Organisation must continue to ensure the opportunity for capable talented women to win preselection in winnable seats and seek opportunities to partner with women’s organisations with shared policy and political interests.

Recommendation 16
Broadening the support base is necessary if the Party is to reflect modern Australia. The Party must develop a renewal strategy for engagement with multicultural communities and young people in which MPs are held accountable for their engagement efforts.

Recommendation 17
The Party must invest in building greater third-party support, both at local levels and for digital media. The Key Performance Indicators (KPIs) of state secretariat staff and national campaign unit staff, as well as MPs, should include the development of, and engagement with, third-party support groups. Local conferences/branches need to be more engaged in community outreach.

Recommendation 18
The Party must review its fundraising practices to ensure optimality, probity and to minimise risks of conflicts of interest. The Party’s Constitution provides for a Federal Finance Committee whose oversight of fundraising should be observed.